AVDP
Conventional interview formats suppress authentic expression. AVDP removes the production conditions that cause suppression and tests whether more of the person comes through.
Studio interviews shape what the guest says before they say it. The lights, the camera setup, the brand, the producer note. The person who walks in and the person who answers the questions are not the same person.
AVDP removes those conditions. We design the interview environment to minimize suppression and we measure what comes through that did not come through under the conventional format.
Counter-format in development. AVDP podcast available.